Getting Started: Labeling My Content

Naming, Describing, Tagging and Labeling Content

One of the most important things you can do for yourself is accurately name, describe, and tag your content. You know what it is that you do, make it easy on yourself, your audience and any potentially new Users to locate the specific content they're looking for.

There's a reason we’ve pre-made hundreds of tags across 8 content categories and dozens of content-specific subcategories. We want you to be easy to find.

Simplicity: Pre-made tags keep it simple - for example, you don’t want a difference in spelling being the difference between someone becoming your newest subscriber and someone leaving the platform frustrated.

Accuracy: Having a lot of options make the tags accurate - fitness and wellness is a large and diverse space and our tags reflect that. If we’re missing a tag or a subcategory, just email us and we’ll review the request.

Instructions:

• Step 1: Name your Content (Required)
  • Titles should be both short, descriptive and catchy. A few good examples below:
    • Intense Push-Up and Ab Circuit
    • Learn How to Deadlift
    • Wind Down with Yin Yoga


• Step 2: Write your Description (Required)
  • The description is your chance to go into as much detail as you please. Use this space to dive into the focus of your yoga class, the specific sets in your gym routine, the field drills in your athletic content, or the energy you’re bringing with your guided meditation.


• Step 3: Categorize your Content (Required)
  • Wellness - instructional content promoting wellbeing of the mind and body, excluding physical activity and meditation.
  • Yoga - traditional and non-traditional forms of yoga, typically involving some or all of specific body positions, repeated flows, breath work, and meditation.
  • Meditation - traditional and non-traditional forms of Meditation, typically involving mindfulness, breathwork, and mental and/or physical stillness.
  • Stretching - content detailing specific body postures or movements, static or dynamic, designed to either warm up the body for activity or help the body recover from exercise and injury.
  • Running - content focused on running-specific fitness.
  • Cycling - content focused on cycling-specific fitness.
  • Athletics - content designed to train Users for specific sports or general athletic skills like agility, coordination, etc.
  • Cross-Training - workouts that utilize unique or multiple styles of exercise, often with the goal of improving both strength and cardio.
  • Strength-Training - workouts primarily designed to build strength with weights, machines, body weight exercises, or some combination of the three.


• Step 4: Sub-Categorize your Content (Required)
  • This is where you refine your categorization. Teaching strength training? Well, what sort of strength training? Body Weight? Weight Lifting? You’ve got a yoga class. What kind of yoga? Ashtanga? Prenatal? Use sub-categories to answer these questions.


• Step 5: Tag your Content (Very Highly Recommended)
  • This is how people find YOU. Tag your content with the specific styles, body parts, goals, or lifts relevant to your content. Too many tags and users will be confused, no tags and users will struggle to find you. The key is relevancy: if the tag describes your content, use it.


• Step 6: Equipment (Very Highly Recommended)
  • Another great way to be found. Users have equipment available to them and they want to use it - if you tag your content with recommended equipment, users will have the chance to find you when they filter by equipment.


• Step 7: Difficulty
  • Let your audience know what they’re getting themselves into by focusing on accuracy with this tag. One hour straight of burpees? Advanced it is. First-timer yoga? How about Beginner. Your everyday chest routine? Intermediate feels right.


• Step 8: Pricing (Required)
  • Read more about our best practices on pricing.


• Step 9: Suggested Playlist URL
  • Optionally, you can link a playlist to go with your video - think pump-up music for intensity or serenades for meditation. These URL's can be Spotify, Apple Music, or any other music player.


• Step 10: Upload a custom thumbnail (Very Highly Recommended) 
  • Go ahead and customize your masterpiece's thumbnail! If you choose not to upload a custom thumbnail, one will be generated for this video automatically from within the first minute of content.